In 1926, Philadelphia staged its second world's fair to celebrate the 150th anniversary of independence in the United States, the Sesquicentennial International Exposition. Unfortunately, the fair was not a tremendous success due to low attendance - only 10 million of the expected
50 million visitors attended. Attributing to low attendance was the rain that was present on more than half the days the fair was open.
While the Liberty Bell remained in its home in Independence Hall not far from the fairgrounds its image was used repeatedly as a symbol of the Exposition. The Liberty Bell had long since come to represent liberty and freedom for the United States and using its image on Exposition souvenirs was ideal in light of the fair's theme - our nation's 150th birthday.